Module Focus: Behind every creative technique, be it music, dance or literature, there is a
kind of grammatical structure, i.e. a set of rules that bounds the syntactic particles in such a
way that they become a semantic dimension, understandable for the reader (or viewer) who
is now able to derive meaning from them. The module focuses on the question of how it works
in the field of visual art and design.
Module Content: This module provides how the grammatical structure of becoming can be
seen and reconstructed by natural objects such as leafs, shells, insects etc. by deconstructing
visually the way the respective object is constructed.
Learning Objectives and Skills: It is essential to define and use a grammatical structure in all
kinds of creative constructions (i.e., compositions). A grammatical systematic is needed for
two main purposes: the way the object is composed and the way it is read or used.
Students will be able to
• define a grammatical structure by deconstructing an exemplary object taken from nature.
• use the grammatical structure to reconstruct the object as a graphic and transfer it to other
fields such as typography or painting..
Teaching methods/language of instruction
Lecture, independent research and study, on-site seminars/ English / German
Workload/CP
Independent research and study = 15 h, project-based learning and on-site seminars = 25 h,
implementation = 35 h
Total 75 h / 3 CP
Graded exams
Documentation of the creative process and the implementation of at least 6 printed versions
- Teacher: Martin Dietrich
Dozent
2xGoldstein 1xSchöfer
Thema
Schrift folgt Form folgt Bild
Inhaltsbeschreibung
In drei Vor-Ort-Terminen werden die gestalterische Schwerpunkte Bild, Schrift und Form bearbeitet. In jeweils einem Tag (10 bis 18 Uhr) entsteht jeweils ein A1-Plakat, das die eigene, individuelle Auseinandersetzung mit den Schwerpunkten festhält. Neben einer Online-Einführung findet am Schluss eine Vor-Ort-Präsentation statt. /
In three on-site sessions, the creative focal points of image, writing and form are worked on. In one day each (10 a.m. to 6 p.m.), an A1 poster will be created that captures the participants' own individual exploration of the focal points. In addition to an online introduction, there will be an on-site presentation at the end.
Lernziel
Komposition (Bild, Form, Schrift) auf der Fläche /
Form der Leistungsbewertung
Noten
Benötigte Materialien
Laptop, Illustrator oder Indesign / Laptop, Illustrator or Indesign
English Version
Dozent
2xGoldstein 1xSchöfer
Content
In three on-site sessions, the creative focal points of image, writing and form are worked on. In one day each (10 a.m. to 6 p.m.), an A1 poster will be created that captures the participants' own individual exploration of the focal points. In addition to an online introduction, there will be an on-site presentation at the end of the programme.
In three on-site sessions, the creative focal points of image, writing and form are worked on. In one day each (10 a.m. to 6 p.m.), an A1 poster will be created that captures the participants' own individual exploration of the focal points. In addition to an online introduction, there will be an on-site presentation at the end.
Learning Goal
Composition (image, form, lettering) on the layout
Performance evaluation
Grades
Materials required
Laptop, Illustrator oder Indesign / Laptop, Illustrator or Indesign
Topic
Type follows form follows image
- Teacher: Jeff Goldstein